This project was undertaken during my final semester of University. We were tasked with developing a campaign strategy for the Cancer Council ACT, to create awareness about their Wig Service, with a focus on engaging both patients and younger people, and to generate funds for the organisation. 
Working within a team of four students, our strategy was to rebrand the service as 'the Daffodil Wig Service' to promote a new and engaging brand image. The new branding aims to promote a more positive connection to the service, engage our target audience and promote our messaging for the service of 'Be Bold, Be Fearless, Be You'.

Our Campaign was awarded the winner by the client at the Marcomm Awards 2021. 



View the entire Campaign Report Below 

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